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Drop a brief
Five questions — product, platform, audience, tone, deadline. The builder turns them into a direction a creator can shoot from the same afternoon.
Indie brands and independent creators, making ads together. Brief, pitches, cuts and results in one window — no agencies, no retainers.
One workspace holds the brief, the pitches, the feedback and the final files. Nothing lives in an inbox, and you never leave the browser.
Five questions — product, platform, audience, tone, deadline. The builder turns them into a direction a creator can shoot from the same afternoon.
Matched creators send concepts with hooks and reference frames within hours. Take one, or run two head-to-head and let the numbers decide.
Platform-ready cuts for TikTok, Reels, Shorts and Meta, delivered with raw files and a dashboard that tracks every hook from day one.
Every frame below is separated and re-screened in your browser — the same way a picture becomes ink on paper.
Creators set their rates. The platform fee is already inside the number you see.
One concept, one creator.
For brands still learning what works.
A standing indie creative team.
We had burned $14k on an agency spot that flopped. Our first Halftone creator made a 19-second TikTok in her kitchen. It is still our best performer.
The head-to-head pitches changed how we think about creative. Two hooks for less than one agency revision round used to cost.
As a creator, Halftone pays my rent. Briefs are clear, payment lands the day it ships, and three brands here keep me on retainer.
Posting is free. You only pay when you pick a pitch you like — first pitches land within six hours.